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Our Story

Our Story

Fairies might be as elusive in tales as they are in real life, with only a few famous ones, like the Fairy Godmother in Cinderella and Tinker Bell. But at FairyTales, Inc., an independent, family-owned business based in Lombard, IL, the magic of fairies is unmistakable.

FairyTales, Inc. is celebrating 30 years of enchantment, and, just like in a fairy tale, adventure, wonder, and love are at the heart of the business. In a time long ago, the story of FairyTales began with the wish to bring the magic of teddy bears to people young and old. Today, the magic continues to grow.

It is easy to become enchanted by all FairyTales has to offer: home decor, unique gifts, collectibles, apparel, and so much more. And owners Rochelle and Jim still feature plush of all types, from frogs to dragons, and pumpkins to apples.

Just as fairy tales have been passed down from generation to generation, with the help of one of their sons joining the business, so too is the joy of finding a forever stuffed animal. Rochelle and Jim’s daughter fell in love with her teddy bear when she was a child, and now her daughter cuddles with a stuffed elephant of her own while dreaming of which furry friend her soon-to-be brother or sister will fall in love with. Their three adult sons, even as they have or are about to graduate college, still fondly recall the stuffed sharks and alligators from their childhoods.

In the 30 years of FairyTales, Rochelle and Jim have had the honor of spreading that love to others as they have written their own stories. FairyTales, Inc. has built lasting relationships with customers and collectors, through their intimate product knowledge and attentive customer service. At FairyTales, they value everyone, from the collectors who have shopped online since the FairyTales, Inc. story began to every new customer who tinkles the front door bells of their Lombard location.

FairyTales isn’t just for children. Come discover the magic.

Notes From Our Customers
A lovely little shop with the cutest and softest stuffed animals, gorgeous serving ware, and an eclectic selection of other goods, including Christmas decor. Super nice staff. Definitely worth a stop!
Jolyn M

Very cute store. Friendly and helpful staff. Perfect for getting a hostess, a wedding gift, or a gift in general. Loved the Halloween tree with ornaments and the candy corn Halloween lights too.
Victoria H

FairyTales, Inc is the BEST gift shop ever! Merchandise that you just don’t see anywhere else, is displayed beautifully. This will be my go-to place for every holiday and special occasion. They shipped my gift out to my mother and saved me a trip to the post office. I can’t say enough about the outstanding customer service, from the warm greeting when I entered to the incredible hospitality of shipping my purchases, to the offering to walk my bags to the car. You have a customer for life. P.S. Check out their website, it’s awesome.
Michael L

This shop is amazing! They have something for everyone here and it's surprisingly a very large space so plan so spend some time browsing all of the cute displays and merchandise offered. It's a perfect place for home decor and gift shopping.
Danielle D


I love ordering through FairyTales! They have gorgeous packaging, and their online customer support for preorders and orders is quick and friendly. Also they ship so quickly! Thank you Luke!
Katie M