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Our Story

Our Story

FairyTales: A whimsical blend of wonder and delight

Over twenty-eight years ago, Jim and I began Fairytales as a small, family-owned, mail-order company that sold loveable teddy bears. Today, we are still family-owned and we still sell loveable teddy bears -- as well as collectibles, apparel, gifts, home goods, and so much more. 

Jim and I have enjoyed watching our four children grow up with FairyTales, and we have seen first hand the joy on a child’s face when they find their forever stuffed animal. Our daughter still has her Steiff teddy bear from her childhood, and our boys have loved their stuffed alligators and sharks. Now our granddaughter cuddles with her favorite Gund elephant. 

At FairyTales, we work to bring that same joy to all our customers and clients when they find the perfect gift or piece for their collection. We value the relationships we have developed with customers and collectors, some of which have been shopping at Fairytales since we began.

Today, customers can shop from the comfort of their homes, or stop by our Lombard, IL location to experience the wonder and delight in person. Either way, we are committed to providing our customers with an unparalleled shopping experience. 

We have over a quarter-century of intimate product knowledge, and the customer service we provide is not just found in fairytales. 

-- Jim and Rochelle Pokorn 

Notes From Our Customers
This shop is a cute, fun place to go to for home decor and collectibles. They have great gifts to give such as Willow Tree statues, Chamilia bracelets and charms, Steif and Charlie bears, and Lolita wine glasses. The gifts here can be pricey, but yet affordable.
- Catrina K.

When I first went here years ago they had the most amazing selection of collectible dolls. Since then they have moved toward other collectibles including Gund, these little mice by Willy Peterson, great candles, super fun gifts like Lolita glassware and my favorite Swarovsky jewelry.

What I love about this store is the buyers taste. I love everything there. At most stores I have to wade through stuff I know other people might like but I find kind of aesthetically lacking. At Fairy Tales, everything is of great quality and really beautiful.
- Christine Y.